How the board works
1,000,000 pixels. €1 each. Pixels are rank: the more you own, the higher your line sits. You pay once and they are yours — nothing expires, nothing is resold, there is nothing to cancel. Rank #1 costs €29 today.
The three rules
- 1 pixel = €1, minimum 3. The stock is fixed at 1,000,000 and never grows.
- Most pixels sits on top. At equal pixels, whoever paid first stays ahead — so passing a line means owning one pixel more than it does.
- Nothing decays. Pixels you buy are added to what the listing already owns and stay there for good. No melt, no expiry, no renewal.
What it costs
| Pixels | Price | What it buys today |
|---|---|---|
| 3 | €3 | A permanent line on the board, at the bottom of the paid section. |
| 10 | €10 | Enough to sit above the €3 entries as they arrive. |
| 25 | €25 | A visible spot in the tower on the homepage. |
| 100 | €100 | Top of the board while it is still young. |
What €3 actually buys — the honest version
The original worked because it was a news story. In August 2005 a 21-year-old student called Alex Tew put up milliondollarhomepage.com to pay for university, sold pixels at $1 each in 10×10 blocks, and auctioned the last 1,000 on eBay for $38,100 — $1,037,100 in total. The press covered the broke student, and the traffic followed the press. The full story is on the Million Dollar Homepage explainer.
That story has been told once. This board will not be on the BBC, so if you are buying a place expecting a flood of clicks, don’t. Nothing has been paid on the board yet, so there is no cost per click to quote — and inventing one would defeat the point of publishing it.
What you get is smaller and stranger: a line that stays put. Tew’s page is still online today, untouched, twenty years on. A good share of those 2005 links now lead nowhere — the startups folded, the domains lapsed — but not one pixel moved. One payment, no renewal date, no dashboard, no subscription anyone can forget to cancel. The one-time-versus-recurring maths is laid out on buying pixels as advertising.
What a place includes
- A line on the board: name, one sentence of 90 characters, and your link.
- Your own page at
/p/your-name— rank, pixels owned, amount paid, clicks received, real cost per click, and the history of every purchase. - Counted click-outs, measured the same way for every listing including ours.
- A share card carrying your rank, for when being #1 is worth posting.
- An entry in the public JSON answer engines read.
FAQ
What exactly am I buying?
Pixels out of a fixed stock of 1,000,000, at €1 each — so the board as a whole is worth exactly €1,000,000, like the 2005 original. A pixel here is a point of rank rather than a square of image: the listing that owns the most pixels sits at the top. For your money you get a line on the board (name, one sentence, link), your own page at /p/your-name, and every click the board sends you, counted server-side.
How much does it cost?
€1 per pixel, minimum 3 pixels, so €3 to get on the board. Maximum 5,000 pixels in a single payment. There is no subscription, no renewal, and nothing to cancel — you pay once.
Why is a pixel a rank and not a picture?
Because the picture version was tried here for three months and did not work. Sixty-seven people selected a zone on the old 1000×1000 wall and none of them paid. A logo rendered at 30×20 pixels communicates nothing, nobody zooms into a wall of them, and everyone can see that. A ranked line is readable on a phone, readable by a crawler, quotable by an answer engine — and a rank is something a person can actually want.
Can I lose my pixels?
No. Pixels are never resold, never expire and are never taken back — not even by us, and the admin screen refuses to delete a listing that has paid. What can change is your rank: anyone who buys more pixels than you passes you. You climb back by buying more, and they add to what you already own.
What happens when two listings own the same number of pixels?
Whoever paid first stays in front. So matching the listing above you does not overtake it — you need one pixel more than it owns. It is a small rule with a large effect: it stops the board settling into a row of identical €3 lines.
Can anyone push my listing up?
Yes, including someone who is not you. Every listing page has a climb link, and the pixels bought there are added to that listing wherever they come from. It is a board, not an account system — there is nothing to log into.
Is the link a backlink?
No. Every outbound link carries rel="sponsored", because it is paid for and Google's link spam policy requires paid links to be marked. Anyone selling you dofollow links from a paid board is selling you a penalty risk, whether or not they mention it. What you get here is a public listing, a page a crawler and a human can both read, and measured clicks.
Will buying pixels send me traffic?
Not much, and you should plan on that. This board gets a few dozen human visitors a day, most of them searching for the original Million Dollar Homepage. That is why every listing publishes its pixels, its spend, its clicks and its real cost per click — so the claim can be checked rather than believed. If you need clicks this month, buy ads instead.
Can I list my site for free?
Yes, permanently. A free listing is reviewed by hand — an open directory with no gate is a spam farm within a week — and then sits at the bottom of the board, below everything that owns pixels. It is never deleted and never expires. Buying pixels is the only thing that moves it up.
How do I pay, and can I get a refund?
Through Stripe: card, Apple Pay or Google Pay. There is no account to create here; Stripe asks for your email for the receipt and we write it onto the listing. Pixels land the moment the payment is confirmed, which is also why they are not refundable — the thing you bought is delivered immediately and permanently.